In today’s competitive cloud environment, effectively connecting with customers and demonstrating capabilities is critical to growth. Broadcom’s Partner Insights page is a powerful tool that enables partners to manage their profiles, demonstrate expertise and build credibility. This guide will explore the capabilities of the Partner Insights page and provide detailed access for VMware cloud service providers that are approved for the Broadcom Sovereign Cloud solution.
1. Improving customer connections with Partner Insights
The Partner Insights site bridges the gap between VMware partners and their customers, offering a central platform to showcase services and expertise. By optimizing this page, partners can:
- Highlight services and customer success stories: Include case studies, testimonials and other success stories that attract leads and build credibility.
- Gain visibility in customer prospecting: Regularly updating the site with new offers and certifications helps maintain relevance and increases search visibility, making it easier for customers to find the solutions they need.
2. Partner Tools and Features
The Partner Insights page contains a set of tools designed to empower VMware partners. Key features include:
- Analytics for customer engagement: Partners can view data insights to understand customer interactions, preferences and trends, helping to refine offerings to better meet market needs.
- Tracking certification: Partners can easily update certifications and track managed services, ensuring customers have access to the highest expertise in line with industry standards.
- Marketing resources: Use various marketing materials to promote services and stay competitive in the market.
3. Customizing the Partner Insights page
It is very important that the Partner Insights page is engaging and up-to-date. With the customization options available, partners can easily:
- Update the service offer and add new certificates.
- Show areas of expertise for specific verticals or niches in the market.
- Access and modifications content on the dashboard to make the page relevant.
Regular updates keep your page optimized for search and make it easy for customers to find your latest features. For more details and step-by-step instructions on how to access and edit your Partner Insights page, click here.
4. Steps to become a Broadcom Sovereign Cloud Partner
As customer demand for secure, compliant and locally managed data storage grows, Broadcom Sovereign Cloud provides a valuable opportunity to differentiate your services. This designation expresses a commitment to data sovereignty and compliance with regional regulations and caters to customers who prioritize data security and privacy. Broadcom retained the top sovereignty criterion, previously with a 20-point criterion, now simplified down to a 10-point criterion. Applying for Sovereign Cloud Partner status is simple and here’s how to apply for the Sovereign Cloud designation:
- Log in to your Partner Insights dashboard at expert.broadcom.com.
- Select the “Cloud Service Provider” tab. and select “Edit”.
- Either… a) Select Data Center tab where you want to check the state of the sovereign cloud yourself -gold- b) Create a new data center by selecting a location and clicking Save.
- Open the data center and add a new Sovereign Cloud record.
- Fill in the required fields and follow the instructions.
- Use the switch to indicate whether the criteria are met. If you select “No”, please provide a reason.
- Submit the application: After completing all information, click “Apply” to submit for admin review.
After submission, your request will be reviewed by an administrator. Once approved, the Sovereign Cloud logo will appear on your Partner Insights page, allowing you to promote this designation as a trusted service for protected and compliant data. For more details and a step-by-step guide on how to become a Sovereign Cloud partner, click here
Conclusion
Partner Insights is an essential resource for Broadcom partners, offering tools and features that improve visibility and support customer connections. By actively engaging with the platform, partners can optimize their offerings and stay ahead of the fast-changing market. We encourage all partners to explore the Partner Insights page, gain Sovereign Cloud approval, and maximize its capabilities for business success.
Additional resources
Blog | Broadcom’s approach to the sovereign cloud: Enabling innovation and control for customers | Hock Tan, President and CEO of Broadcom
Blog | Why the sovereign cloud is essential for today’s enterprises | Stan Kwong, Sr. Product Line Marketing Manager – Sovereign Cloud
Website | VMware’s Sovereign Cloud and the 10-point criteria on the Sovereign Cloud website
